asaucerfulofwheels

T1/Cutaway

(Source: i44.photobucket.com)

1972 Volkswagen Beetle 1303 Cabriolet

(Source: autorama70.blogspot.com.es)

1938 Volkswagen Beetle Cabriolet

(Source: salgyn.info)

Lemon

“How could Volkswagen sell Hitler’s favorite car to the American people only a decade and a half after World War II? This was the question asked of the advertising agency Doyle Dane Bernbach in 1960. In order for them to solve this problem, they would have to find a new way to advertise their products. The now revered “Lemon” ad for the Beetle was their answer to this considerable task, which would revolutionize the advertising industry. DDB introduced the Beetle with this dynamic ad that seemed effortless, yet possessed a revolutionary approach to marketing. It connected with consumers, successfully integrating European small design into a culture with a big lifestyle. This ad, along with others from the campaign, was the first to represent a perfect balance of image, copy and simplicity, setting a benchmark that has inspired advertisers to do better ever since.” Read more

”The remarkable display outside the factory on 6 August 1955 to commemorate the production of one-million Volkswagens since the end of the war.”

(Source: cdupload.com)

VolksWagen